LIAT UNVEILS BRANDED AIRCRAFT FOR SAILING WEEK
17 Mar, 2008
LIAT is taking its support of the Stanford Antigua Sailing Week to a whole new level. in a novel approach to its silver sponsorship of the prestigious event, the airline has branded one of its aircraft with the eye-catching Sailing week design. The special aircraft was unveiled at an event at the LIAT Hangar on March 17th and will be prominently featured on the plane for the duration of what has become one of the Caribbean's pre-eminent sailing activities.
The sponsorship also goes hand in hand with a marketing initiative in the form of an attractive 40% discount on travel on LIAT, to crew and participants for the event from all origins. The offer is available on return trips only and for select flights. bookings for this special fare in the first instance must be made by April 21st 2008 for travel between April 22nd and May 7th. Proof of registration in Antigua Sailing Week is required upon booking.
LIAT's CEO Mark Darby noted of the airline's involvement in the Stanford Antigua Sailing Week that "LIAT is extremely pleased to be associated with an event that has such a rich history and is regarded as one of the premier yacht racing events on the circuit. the quest for excellence, as the more than 200 crews vie for the ultimate glory of being masters at their various challenges, is certainly a concept that LIAT identifies with. Add to that the thrill of competition on the sparkling blue Caribbean Sea and the ongoing wild cheers of the supporters soaking in the sun and availing themselves of the delicacies the island has to offer and we have a week of bliss - it is the Caribbean on show. It is the Caribbean that LIAT flies"
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