SPONSORSHIP OPPORTUNITIES

EXPOSE YOUR BRAND WORLDWIDE

BACKGROUND

During the last week of April each year, yachts from all over the world arrive in English and Falmouth Harbours to participate in the one of the world’s major sailing events, Antigua Sailing Week. From small beginnings this Regatta has developed over more than 40 years to become one of the preeminent yacht racing events in the Caribbean. Its international status ensures its ongoing fame worldwide. 

Over 100 yachts participate each year, ranging in size from 24 to over 100 feet. The Regatta attracts serious racing boats including state-of-the-art, high-tech racing machines along with a variety of performance cruising and cruising boats. The sight of all these yachts, both from vantage points on the shore and from spectator boats carrying onlookers alongside the races, is unforgettable. The reputation of Antigua Sailing Week allows the event to attract the world’s top racing maxis including in 2011, Hugo Stenbeck's chartered Dubois 90, Genuine Risk, and Peter Cunningham's chartered Reichel-Pugh 75, Titan/Powerplay.  

For five days the crews are challenged with a variety of coastal race courses encouraging tacking duels around the buoys – all set on the deep blue Caribbean Sea and with the ever-present trade winds. It’s a picture perfect setting that is enhanced as the evening colours brighten the western sky and the sun-burnt, salt-encrusted, weary sailors make their way to the barbecues, steel bands, and rum punches. While hundreds of locals and visitors carry on partying until the wee hours, the crews of the yachts know there is another day of racing out there and so they leave the late night revelry for the others to finish.

After the week of ever-exciting racing, Antigua Sailing Week draws to a close in the romantic historic Nelson’s Dockyard with the awards ceremony attended by Antigua's government representatives alongside the owners and skippers of the yachts with their crews, friends, well-wishers and race officials.  This exciting event is followed the next day by the Beating of the Retreat as the Antiguan flag is lowered to signal the close of Antigua Sailing Week for yet another year. It is a truly fitting end to a week of glorious racing.

EXPOSURE

Antigua Sailing Week receives extensive pre-, during- and post -event coverage in television, radio and print media worldwide. Antigua Sailing Week provides an excellent opportunity for its sponsors' companies to create a significant connection with sailing and the people involved in sailing throughout the world as a result of the extensive editorial coverage given to the event.

The event also advertises in the following publications :
• Print  - Yachting World, Ontario Sailor, Sailing World, Caribbean Compass, All at Sea.
• Web - SailingAnarchy.com, YBW.com, Scuttlebutt.com, Sailingworld.com, the dailysail.com.
• TV/Video - Event videographers Roddy Grimes Graeme and Iain McGlashan of Acquafilms release daily news reports throughout  the event and upload to youtube.com and to all websites. 

SPONSORSHIP

There are  different levels of sponsorship available from Antigua Sailing Week and their benefits including title, diamond, gold, silver and official supplier, are outlined in the table below.
Agreements are made based on cash or benefits in kind or a mixture of both.
If you are interested in discussing the options available to your company from Antigua Sailing Week 2012, please contact Alison Sly-Adams.
E-mail: sponsorship@sailingweek.com  Tel: +1 268 725 4692.
 

	Title	Diamond	Gold	Silver	Supplier\ Partner
Naming Rights	Event title Bus shuttle rights Media centre rights	Race day naming rights Party sponsorship rights	Race day naming rights and/or Party sponsorship rights
Ticketing and Hospitality	Corporate hospitality during week of the event Allocation of tickets to International Act and any other private parties	Corporate hospitality during week of the event Allocation of tickets to International Act and any other private parties	Corporate hospitality during week of event Allocation of tickets to International Act and any other private parties	Allocation of tickets to International Act and any other private parties	Allocation of tickets to International Act and any other private parties
Branding	Use of event logo Significant signage Interview backdrop Racing marks Boat stickers/decals Boat flags Website branding E-newsletter branding Offering race and competition prizes	Use of event logo In event signage Logo on Media backdrop Listing on sponsors' page on Website and home page Committee Trailer branding rights Offering race and competition prizes	Use of event logo In event signage Logo on Media backdrop Listing on sponsors' page on Website and home page Offering race and competition prizes	Use of event logo In event signage Logo on Media backdrop Listing on sponsors' page on Website and home page Offering race and competition prizes	Use of event logo as endorsed exclusive (where feasible) supplier/ partner to event Where feasible, exclusive supplier to the event Logo and reduced price ads in Sailing Week Magazine Logo on partners' page on website Logo on media backdrop
Marketing and Advertising	Exhibition/retail space in Event Village National and International media coverage Sailing Week Magazine advert (full page) and welcome message plus two page editorial Sponsor’s launch attended by Event Chairman Exclusive poster Marketing materials included in skippers' bags	Exhibition/retail space in Event Village National and International media coverage Sailing Week Magazine advert (full page) Logo on event poster Marketing materials included in skippers' bags	Exhibition/retail space in Event Village National and International media coverage Sailing Week Magazine advert (half page) Logo on event poster Marketing materials included in skippers' bags	Exhibition/retail space in Event Village National and International media coverage Sailing Week Magazine advert (quarter page) Logo on event poster Marketing materials included in skippers' bags	National media coverage Preferential advertising rate in Sailing Week magazine