Hot off the press, the Antigua Sailing Week pocket guide is finally here. One handy fold up guide containing everything you need to know about Antigua Sailing Week. 10,000 copies are now being distributed around the island to hotels, restaurants, supermarkets and visitors to ensure everyone is up to speed with the whole schedule for Antigua Sailing Week.
The Pocket Guide includes the race schedule, spectator spots, the official party schedule, sponsor information and a list of bar and restaurant partners. Also included is the schedule for the America’s Cup viewings. Of the change from a magazine to the easy to use pocket guide, commercial director Alison Sly-Adams says, “We made a strategic decision this year to move towards online media, focusing much more of our energy into our website www.sailingweek.com and social media. We still felt a portable in event guide would be essential for anyone wanting to be a part of the week whether racing, partying or both, hence the pocket guide.”
The Antigua Sailing Week team has continued the online focus with a move into ASW-TV, a live feed to be updated daily with the latest race photos, videos and sponsors messages which will be aired in all official events along with more than 15 bar and restaurant partners throughout English Harbour throughout the entire week, ensuring the whole harbour can be involved in the event.